TMC Strategic Communications APS Group

APS Group

Innovative
growth
strategy.

Providing strategic growth and design solutions to the APS Group: market leaders in technologically advanced agriculture.

The Results

TMC Strategic Communications

increased brand visibility 

1.2k%

increase in turnover since working with TMC 

TMC Strategic Communications

a relationship spanning more than 11 years

Services Provided

TMC Strategic Communications APS Group

“TMC are incredibly inspiring, instantly understanding the objectives we are working towards. We are enjoying our 11th year of working with TMC and are confident this relationship will continue to grow.”

Emma Burke - Group Technical Director, APS Group

“TMC are incredibly inspiring, instantly understanding the objectives we are working towards. We are enjoying our 11th year of working with TMC and are confident this relationship will continue to grow.”

Emma Burke - Group Technical Director, APS Group

The Brief

  • Support as a strategic marketing partner to help deliver on a variety of business growth opportunities
  • Communicate size, scale and relevance of the organisation, assisting in increasing tomato sales
  • Introduce new varieties of tomatoes, innovative packaging and brand concepts
  • Engage customers through behaviour enhancing in-store environments
  • Maximise the benefit of new technology and communicating this to investors and suppliers
  • Improve visibility of their environmental excellence and CSR, enhancing the image of the whole supply network
  • Expand the product offering to increase visibility within retail stores

The Solution

Supporting the APS Group in their position at the forefront of the growing and agricultural industry, we understand the importance of communicating their size, scale and ‘people first’ approach.

As part of our ongoing relationship, we provide the following support as a baseline to additional strategic activity:

A Tactical Approach

Audience motivators are identified for the development of brand awareness and key message dissemination.

We provide innovative packaging solutions and targeted store campaigns to encourage tomato sales within the supermarkets. The concepts presented have been incredibly well received by Tesco, with many initiatives being implemented within stores. Taking this strategy to other supermarkets, the APS Group has seen a significant increase in sales and have greater visibility within the marketplace.

Building Brand Visibility

Through carefully positioning both existing and new varieties of product lines, we assist in generating a significant return and increased visibility for the APS Group.

We provide highly responsive turnaround times and deliver a broad range of projects to support the competitive environment within which the APS Group distribute their products.

Promoting Creative Technology

As a leader within the agricultural sector, the APS Group has developed a reputation for being technologically advanced. They were the first supplier to receive the Tesco Nurture Gold Standard for environmental best practice. Through working closely with them, we have been able to communicate their initiatives proactively.

A. Pearson & Sons was founded in 1949 in Alderley Edge, Cheshire. Since then, the business has expanded to five locations and the APS Group now includes 141 acres of glasshouse and 103,000 square feet of packing facilities throughout the UK. The APS Group is an innovative and forward-thinking business, who has been at the forefront of traditional and modern growing techniques for over 70 years.

TMC Strategic Communications Agency Tim McCloud

“Working as an extension of the APS team has allowed us to provide even more clarity and insight to each project”

Tim McCloud - Managing Director, TMC

“Working as an extension of the APS team has allowed us to provide even more clarity and insight to each project”

Tim McCloud - Managing Director, TMC

We’d love to
hear from you…

Let us help to grow your business, contact our strategic communications team today.