The Results
21%
more website leadsyear-on-year
327%
increase in website sales year-on-year
£1.5m
increase in lead values since new website launch
Services Provided
“The project was delivered to specification and within an incredibly quick time frame. We were really happy with the results and support throughout.”
Lucy Foster - Marketing Manager, ATG Access
“The project was delivered to specification and within an incredibly quick time frame. We were really happy with the results and support throughout.”
Lucy Foster - Marketing Manager, ATG Access
The Brief
- Create a new website for ATG Access
- Optimise the user experience online
- Increase online revenue through an e-commerce service
- Increase B2B leads for contract businesses
- Create brand continuity between offline and online activities
- Develop using an open source CMS
The Solution
To align ATG Access’ online branding to its offline presence, we developed a new website which reinforced brand trust and was adaptable for future marketing strategies.
Visitors are profiled through their interactions on the website, allowing them to be funnelled to relevant content. This allows for a streamlined user experience, where users can find what they require faster.
As the website continues to be an evolving tool for the ATG Access team, it was also important to ensure that product listings in the e-commerce area could be actively updated, and the overall content of the site could be added to effortlessly. We achieved this by developing an open source CMS.
ATG Access continually monitors its website’s performance and has embraced iterative development, as well as AB testing for any updates or new functions. This allows informed evaluation and optimisation based on user data.
“Visitor profiling allows for the delivery of more engaging content to increase business leads and growth.”
Adrian Whitehurst - Account Director, TMC
“Visitor profiling allows for the delivery of more engaging content to increase business leads and growth.”
Adrian Whitehurst - Account Director, TMC
ATG Access is an Engineering company delivering state-of-the-art perimeter security. As a world-leading manufacturer of bollards, rising arm barriers, road blockers and vehicle barrier systems, ATG Access’ services have become increasingly crucial to organisations worldwide.
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Email: hello@wearetmc.co.uk