TMC Connect Rebrand Case Study

Connect

Rebranding
accessible
education.

Creating a new brand identity and educational platform, increasing growth to a global audience.

The Results

AAA

accessibility rating

84%

retention rate for eLearning system

77.6k

global audience

Services Provided

TMC Connect Rebrand Case Study

“TMC repositioned our brand and reconnected us with our audience. Our new identity vastly improved the perception of our company, giving us a much clearer voice.”

Susan Day - Managing Director, Connect

“TMC repositioned our brand and reconnected us with our audience. Our new identity vastly improved the perception of our company, giving us a much clearer voice.”

Susan Day - Managing Director, Connect

The Brief

  • Rebrand VI Resourcing to reflect its expanded range of services
  • Expand the reach and audience products and services
  • Create a versatile and flexible name for the business’ expanded offering
  • Design, develop and deliver a new eLearning platform in-line with the new branding
  • Identify audience profiles to structure the user journey
  • Develop an on-going marketing strategy for long term business growth

The Solution

Holding a series of workshops we developed an understanding of the target audience and internal communications within the company. This was integrated into the development of the wider rebranding processes.

By understanding the needs, wants and whys of the organisation, we were able to create a powerful and easily identifiable brand.

A WordPress based web platform, with a comprehensive eLearning Management System (LMS) was implemented. This aspect of the project had two key objectives: to have a AAA accessibility rating and to deliver virtual, as well as blended learning courses.

To support the online marketing activities, we designed and managed the print production of the rebrand, handling all aspects from internal signage and corporate communications to event and exhibition panels.

As a producer of accessible formats for over 25 years, Connect (formally VI Resourcing), originally enabled individuals with Visual Impairments to have access to education.

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TMC Paul Vesty

“Working on this project allowed us to combine our expertise in both design and user experience, creating an interactive and versatile outcome.”

Paul Vesty - Senior Designer, TMC

“Working on this project allowed us to combine our expertise in both design and user experience, creating an interactive and versatile outcome.”

Paul Vesty - Senior Designer, TMC

We’d love to
hear from you…

If you are looking to rebrand your organisation and support the requirements of your audience, contact us today.