TMC Strategic Communications Dan Ticktum Case Study

Dan Ticktum

Interactive
website
development.

Bringing together Red Bull racing driver Dan Ticktum’s online presence in one visually striking website.

The Results

+3.8k

average visitors per month

1k%

increase in social media connections

333k

accounts reached to date

Services Provided

TMC Strategic Communications Dan Ticktum Case Study

“TMC delivered a digital platform that takes care of all my social media. It leaves me free to focus on my racing.”

Dan Ticktum, Red Bull F3 Driver

“TMC delivered a digital platform that takes care of all my social media. It leaves me free to focus on my racing.”

Dan Ticktum, Red Bull F3 Driver

The Brief

  • A complete re-design of Dan Ticktum’s official website
  • Must reflect the growth of Dan’s career and the evolution of his personal brand
  • The design must be modern, bold and versatile; much like his personality
  • Functionality needs to embrace social media as its core medium
  • Be an interactive hub for racing and social activities
  • Visually strong to effectively communicate Dan’s stature within the Red Bull team
  • Must be versatile enough to be updated reactively during races

The Solution

Working together with the Red Bull team that represents Dan Ticktum, our Developers and Designers were tasked with the challenge of bringing together Dan’s social media channels in one visually striking website.

Our solution dynamically populates with content from Dan’s social media channels, placing them within a website which builds up an ever-expanding timeline of Dan’s journey.

Built using an open source CMS, the new platform combines real-time race data and live video feeds along with posts and interviews, allowing Dan’s growing fan-base to stay up to date with his achievements.

The result is a beautifully versatile website, which is future-proof and visually engaging.

Robin Taylor TMC

“A modular approach to the design provides flexibility and enables Dan's marketing team to update content efficiently.”

Robin Taylor, Lead Developer

“A modular approach to the design provides flexibility and enables Dan's marketing team to update content efficiently.”

Robin Taylor, Lead Developer

Regarded as one of the most talented drivers of his generation, Dan Ticktum is a rising star of the European Karting scene. Announced as a member of the Red Bull Junior Team in January 2017, his achievements include 7th place in the Eurocup Formula Renault 2.0 with Arden, victory in the 2017 Macau Grand Prix and winning the 2017 McLaren Autosport BRDC Award.

We’d love to
hear from you…

Contact us today to enhance your web presence and bring a fresh identity to your brand.