TMC Strategic Communications Eaton Bank

Eaton Bank Academy

Building
brand
reputation

Enhancing the reputation and perception of the academy within the local community.

Campaign Highlights


Improved perception within the local community


New brand identity for the academy


Exceptional ethos and climate for learning

Services Provided

TMC Strategic Communications Eaton Bank Case Study

“The TMC organisation has strength and depth with every member of the team. They will always go the extra mile and handle the most demanding requests with great enthusiasm.”

Keith Smith - Chair of Governors, Eaton Bank Academy

“The TMC organisation has strength and depth with every member of the team. They will always go the extra mile and handle the most demanding requests with great enthusiasm.”

Keith Smith - Chair of Governors, Eaton Bank Academy

The Brief

  • Develop a fresh brand identity to coincide with the school transitioning to an academy
  • Ensure that the rebrand elevates the perception of Eaton Bank to be one of the leading schools in Cheshire East
  • Raise the profile of the Academy, building a brand highlighting the success and growth
  • Reinforce the perception of Eaton Bank as serving the community of Congleton and surrounding areas

The Solution

Working with the Leadership Team as well as the Board of Governors, we looked to the school’s history of the academy and its position within the town. Utilising this information, we developed a new brand identity, including a logo based around a crest and success-based strapline. This new brand identity was applied across a range of collateral. This included printed literature, signage, uniforms, as well as a new WordPress based website and student portal.

The brand and uniform were well received with positive feedback from the school, pupils and local community.

Since the successful launch, Eaton Bank Academy has received praise from Ofsted for the exceptional ethos and climate for learning. With GCSE results showing that they are one of the most well-regarded schools in Cheshire East with students achieving well above national averages.

Eaton bank is a dynamic comprehensive school with high expectations and rigorous academic standards. They pride themselves on excellent relationships which exist both across the school and between the school and its wider community.

TMC Case Study Quote

"Working closely with Eaton Bank and the local community, we understood their requirements and delivered on their new positioning"

Jan McCloud - Director, TMC

"Working closely with Eaton Bank and the local community, we understood their requirements and delivered on their new positioning"

Jan McCloud - Director, TMC

We’d love to
hear from you…

If you would like to rebrand your organisation, or increase your visibility, contact us today.