TMC case study ESMO congress

ESMO Daily Reporter Newspaper

Daily
congress
reporting.

Engaging delegates with expert medical content throughout their annual congress events.

The Highlights

1.2k

scientific and corporate articles written

25k

circulated newspapers per each 5-day event

30+

newspaper designs over 8 years

The Results

TMC Strategic Communications ESMO Congress

“Oncology is a rapidly changing field and we can always count on TMC to produce high quality articles.”

Vanessa Pavinato - Head of Communications, ESMO

“Oncology is a rapidly changing field and we can always count on TMC to produce high quality articles.”

Vanessa Pavinato - Head of Communications, ESMO

The Brief

  • Create a daily newspaper to engage and inform delegates at the annual congress
  • Develop all newspaper content, from the articles to securing advertising
  • Work closely with the Press Committee and Editorial team to deliver accurate and insightful content
  • Produce, publish and distribute all newspapers by 7am the following morning throughout the congress event

The Solution

Working closely with the Press Committee and appointed Editorial Team we plan, write and create the content for the ‘Daily Reporter’. This is the official newspaper which is distributed over the 5-days of the ESMO annual congress.

Supporting the newspaper on-site, our team of medical writers and designers work with ESMO in reviewing the non-abstract related programme, abstracts, late-breaker abstracts, data, corporate messages and the embargo policy.

Proposing a draft plan for the development of content and liaising with authors and the editorial team to ensure accuracy, the content plan also takes into consideration the sponsored industry advertising space sold by ESMO.

As the Annual ESMO Congress has its own brand/theme, we work within the brand guidelines to develop a striking design, with photography, that entices delegates to pick-up the daily newspaper and immerses themselves within the contents.

The European Society for Medical Oncology is the leading professional organisation for medical oncology. With 20,000 members representing oncology professionals from over 150 countries worldwide.

“The project was professionally managed and timelines were rigorously respected. TMC was fully dedicated to delivering a successful result for ESMO.”

Jill Madden - Communications Officer, ESMO

We’d love to
hear from you…

If you would like to talk to us about your printed deliverable needs get in touch today.