TMC Strategic Communications Case Study ESMO

ESMO Perspectives Digital Magazine

Enhancing
medical
education.

An all-encompassing voice, allowing ESMO to bring the brand and corporate values together in one channel

The Highlights

77.6k

total global audience

44.5k

relevant audience members reached

63.4%

accessibility rating

Services Provided

TMC Case Study ESMO Perspectives

“I have had the pleasure of working with TMC on our event newspapers and new digital magazine. How would I rate them? An absolute dream to work with!”

- Tanya Kenny, ESMO

“I have had the pleasure of working with TMC on our event newspapers and new digital magazine. How would I rate them? An absolute dream to work with!”

- Tanya Kenny, ESMO

The Brief

  • Create an all-encompassing voice, allowing ESMO to bring the brand and corporate values together in one channel
  • Communicate clearly and effectively to both new and current audiences
  • Provide an inclusive experience for members
  • Encourage and engage valuable non-member prospects for future ESMO events
  • All content and communication must be expertly written and factual

The Solution

As a specialist subject and niche audience, it was critical that the most appropriate digital platform was used to communicate effectively and provide a clear resource of content. Utilising our team of expert medical writers ensured that all content was relevant and engaging to this specific audience.

By developing a magazine on a digital content platform, with more than 15 key features included, we were able to develop a fully responsive solution. This also allowed for the magazine to be built off-line, enabling full review and approval prior to launch.

Working closely with ESMO to develop the name and branding for the digital magazine, the overarching look, feel and tone of voice sat in parallel with the dominant ESMO branding; whilst the magazine title conveyed the society's voice, the people and the stories behind ESMO.

The European Society for Medical Oncology is the leading professional organisation for medical oncology. With 20,000 members representing oncology professionals from over 150 countries worldwide.

TMC case study ESMO perspectives

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