TMC Strategic Communications Hologic Panther Fusion

Hologic Panther Fusion

Innovative
lead
generation.

Utilising technology and advanced animation
techniques to develop and deliver an engaging
social media campaign.

The Results

428k

social media impressions

43k

video views

+261

new LinkedIn followers

Services Provided

TMC Strategic Communications Hologic Panther Fusion

“TMC are perceived as an extension of our team. Combining creative flair with a realistic approach, they deliver quality products on time and on budget.”

- Carol Smith, Hologic Ltd

“TMC are perceived as an extension of our team. Combining creative flair with a realistic approach, they deliver quality products on time and on budget.”

- Carol Smith, Hologic Ltd

The Brief

  • Develop and deliver an impactful social media campaign
  • Generate valuable leads from relevant organisations and key people
  • Bring to life existing static images to create stronger impact and engagement
  • Reinforce Hologic as being leaders within their field by utilising technology
  • Create awareness and visibility of Hologic and the Panther Fusion platform

The Solution

As Hologic were seeking a solution to assist them in standing out within their sector, through an innovative social media campaign, we identified that there was an opportunity to integrate emerging technology with their core purpose.

Harnessing the power of the ‘Panther Fusion’ messaging, we created a social media campaign that was seeded across both LinkedIn and Twitter, having qualified that these two platforms were the most suitable to reach their desired audience. We also developed an impactful sponsored content campaign that was targeted directly at audience segments.

Our in-house 3D Artists created a series of animated sequences. Bringing the Panther cat and the Panther Fusion platform to life allowed us to create visual elements that were both versatile and impactful.

To fully gauge the impact of the campaign and measure leads we also created a bespoke landing page that supplemented the social media content, providing users with more information about the Panther Fusion platform.

TMC Strategic Communications Hologic Panther Fusion

“Bringing the Panther to life within the campaign added a distinctive edge on social media channels”

- Jan McCloud, Account Director TMC

“Bringing the Panther to life within the campaign added a distinctive edge on social media channels”

- Jan McCloud, Account Director TMC

Hologic is a global champion of medical technology with a focus on women’s health, empowering people to live healthier lives everywhere, every day through early detection and treatment.

Throughout the campaign our studio team created a series of images and moving graphics to communicate the power of the Panther Fusion system.

TMC Hologic Panther Case Study
TMC Hologic Panther Case Study
TMC Strategic Communications Hologic Panther Fusion
TMC Strategic Communications Hologic Panther Fusion
TMC Strategic Communications Hologic Panther Fusion
TMC Strategic Communications Hologic Panther Fusion
TMC Strategic Communications Hologic Panther Fusion

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hear from you…

If you would like to work together on your strategic communication, get in touch today…