Audience Generation

Our Solution

The first phase in developing the digital communications plan was identifying the audiences that would benefit most from the event. Evaluating speakers, sessions and keynotes from the programme, we established three key groups.

These three audiences were: Start-ups and SMEs, Medical Technology Professionals and Investors. Defining these audiences structured the activity through specific messaging on dedicated landing pages and tailored content across each channel.

Bespoke landing pages were used for both acquisition and retention of relevant users, communicating key benefits to increase attendee numbers, alongside collecting data to build future visibility of the annual event through targeted emails and social media campaigns.

Throughout the campaign our teams utilised Social Media channels and email blasts in a phased approach. Splitting the timeline out from ‘Early Bird’ Ticket Sales through to ‘Last Chance’ registry, we were able to further define messaging and add direct call to actions to specific content.

Working as an extension of The MedTech Forum team allowed us to proactively generate more leads through creation of design assets and messaging as the programme evolved throughout the communications campaign.

Ready to generate leads for your next event?

If you are interested in an obligation-free chat about how we can collaborate, please contact us on:

You can telephone on +44 (0)1260 295700
or email hello@wearetmc.com.