TMC Strategic Communications Siemens Roller Coaster Challenge

Siemens Rollercoaster Challenge

Encouraging
student
engagement.

Inspiring students to engage in STEM subjects with Siemens through an inclusive CSR initiative

The Results

100%

positive feedback from the local community

88%

of pupils would now consider engineering as a career

+50k

reach of the competition in 2018

Services Provided

TMC Strategic Communications Siemens Roller Coaster Challenge

“The Roller Coaster Challenge is a fantastic initiative, with the target of altering perceptions of engineering as a career.”

Andy Peters - Managing Director, Siemens Congleton

“The Roller Coaster Challenge is a fantastic initiative, with the target of altering perceptions of engineering as a career.”

Andy Peters - Managing Director, Siemens Congleton

The Brief

  • Enthuse students about engineering and STEM subjects
  • Increase the future talent pool of local engineers
  • Showcase the benefit to the local catchment area through community contributions
  • Increase regional and national visibility of Siemens in the community
  • Effectively market and promote their activities to create a positive legacy

The Solution

Siemens Congleton designs and builds the drives that control motors for rollercoaster rides such as the Nemesis and Pepsi Max. To build such drives, the staff and apprentices require knowledge in STEM subjects to allow for expert product production.

By creating a competition to engage with local schools and the community, we generated interest from pupils by empowering them to take part in the ‘The Roller Coaster Challenge’ initiative.

The Roller Coaster Challenge is a competition involving high school students (years 7-9); encouraging them to design and build their own working model rollercoaster – actively becoming involved in an exciting hands-on experience and to encourage the uptake of STEM subjects.

Each school was provided with its own dedicated Siemens mentor along with a kit of parts. Students were also invited to go behind the scenes at the Siemens factory to see first-hand the drives being built. Nine local schools in the Cheshire area took part in the challenge.

Each school selected two finalists from those teams taking part. The finished rollercoasters were displayed and judged at an exclusive presentation evening, where we provided Social Media and PR support.

Natalie Murfitt TMC

“It is great when we come up with an idea that really makes a difference. The students are so enthusiastic and the result is a greater uptake in STEM subjects across local schools”

Natalie Murfitt - Operations Manager, TMC

“It is great when we come up with an idea that really makes a difference. The students are so enthusiastic and the result is a greater uptake in STEM subjects across local schools”

Natalie Murfitt - Operations Manager, TMC

Siemens Congleton is one of the largest employers in the area. With over 500 members of staff, they play a significant part in the local economy. With a national decrease in the number of school pupils choosing STEM subjects, it had been identified that this has had a negative effect on the number of apprentice applications to the company.

We’d love to
hear from you…

If you want to learn more about how we can help with your CSR initiatives, get in touch with us today.