TMC Strategic Communications SFBW case study

Superfast Business Wales

Connecting
rural
businesses.

An ERDF funded Business Growth Programme to drive connectivity in rural areas.

The Results

99%

said that TMC “exceeded expectations”

95%

said the seminars “added value to their organisation”

99%

rated the content
positively

Out of over 80 businesses that
have participated in these seminars

Services Provided

The Brief

  • Work with the Welsh Government to deliver an ERDF-funded programme of Superfast Business support for SMEs throughout Wales
  • Stimulate uptake from eligible local businesses of the Superfast Business Programme
  • Educate businesses on the benefits of using online technology, new software and cloud-based solutions
  • Communicate the benefits of the programme to businesses, building efficiencies through streamlining processes, reduced costs, working remotely, job creation and ultimately business growth
  • Increase Growth Value Added (GVA) and job creation across Wales

The Solution

Utilising our extensive ERDF experience, we understood the need to implement consistent, high-quality business support with robust methodology and evaluation.

To ensure that businesses understood the benefits of better connectivity and to stimulate demand for an update of fibre, we helped to develop the programme syllabus. This included having direct input into thedigital marketing module for 2018 and the revised modules for 2019.

The digital marketing module was delivered to businesses through either group seminars or through specialist workshops. A variety of topics were covered such as: social media, websites, digital marketing and the analytical tools available to boost businesses' effectiveness.

A key challenge to this project was providing consistent high-quality programme delivery across a remote and rural area. To ensure that ERDF targets were not only met, but exceeded, we monitored outputs closely and worked directly with the delivery team at Serco to ensure that all delegates received the appropriate support.

“Working with Superfast is an exciting opportunity to encourage local businesses to achieve their potential through support and encouragement”

Tim McCloud - Workshop Presenter, TMC

Business Wales is a service that provides impartial, independent support and advice to people starting, running and growing a business in Wales.

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