Will your organisation make a lasting difference and fulfil your triple bottom line?
As we find ourselves in unprecedented times; Covid-19, lockdown, social injustice and what will be the biggest economic crisis that we have ever seen, organisations need to take a proactive approach to initiatives based within their community.
How do organisations find a way to do this? With budget cuts, projects cancelled, teams disbanded; is there a way that we can effectively communicate with our customers now.
What role should an organisation have in helping our communities bounce back?
The economic landscape has changed
With everyone talking about the ‘new normal’ how do we define what this is going to be when the landscape is in fact still changing?
This clearly has been a seismic shift in what we once recognised. Any assurance we had has disappeared with what was. We now need to look forward to what opportunities might develop.
We have all had to flex over the last few months. By using technology, we have all found ways to connect with each other and most importantly engage with our audiences.
Reputations matter more than ever
Organisations will be defined by how they take action at this time. How will you act and reach out to your communities as you look forward to the future?
Brands and organisations that are doing well, should be proactive in creating strong engagement through carefully delivered initiatives. Sectors that have been impacted need to formulate innovative programmes to ensure they can maintain their brand reputation.
Businesses should be using this time as an opportunity to reach out to their communities to make a lasting difference.
We can make a difference
In these challenging times, with budgets being slashed, teams dismantled, and the operational effectiveness of the organisations marketing strained, we can work towards making a difference.
By engaging in an education and community initiative we help to create a win/win scenario for businesses and the communities in which they are based. Enhancing your brand reputation, we help to build on your education and talent pipeline, create community impact that is positive, measured and well-received in this difficult time.
Organisations can benefit but need to act now
Schools are finding themselves in increasingly difficult positions. Headteachers and their management teams are having to look beyond the impossible task of accommodating pupils and staff safely. In September they will not only need to deliver an effective and engaging curriculum but will be doing so with the added challenge of supporting pupils who have suffered a loss of routine, social interaction and self-regulation. This is alongside the many hours of class time to they will require to get up to speed with all with the added constraints of social distancing.
It is clear that all children are now disadvantaged. Urgent concern has to be with the most vulnerable. Levels of anxiety and apprehension about returning to school are rising in all students. Re-integrating pupils back into school in a positive and engaging way is a clear priority.
It is all our responsibility to find solutions that will have a dramatic positive impact.
We must find ways to support our communities and protect our future and business-led engagement with schools through this time can play a real part in supporting young people during this time.
As discussed at the recent Business Breakfast "supporting schools to address the increasing disadvantage gap" hosted by STEM Learning, STEM Clubs and associated activities "have the potential to be a really effective way of bridging the attainment gap. It can place the emphasis on curiosity and creativity and move focus away from the pressures of academic achievement. This can be really confidence building for students, particularly as it encourages them to work as a team and help each other. They can feel less isolated in their learning and by directing the club activities themselves can take ownership of their learning."
A solution to a complex problem
TMC have been delivering programmes that build confidence in schools and their communities. Having created exceptional levels of engagement in STEM as well as the organisation, we have evidenced this through building a continually positive brand reputation within the community.
Creating engaging, fun and exciting programmes that solve complex problems, our team bring innovative initiatives to organisations. We have solved complex problems through tailored solutions - and can evidence their impact.
“The roller coaster challenge in my opinion continues to be one of the very best ways to engage school children in the opportunities available to them if they pursue more STEM based curriculum activities. Many hundreds of thousands of Engineering jobs need to be filled by the school children of today and generating higher living standards for everyone will only be achieved if we can close this skills gap”.
- Andrew Peters, Managing Director – Siemens Digital Factory Congleton
The opportunity to make a lasting difference to education, community and an organisations place within society has never been greater.