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How your organisation can make a proactive difference to schools and communities.

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TMC Strategic Communications

Will your organisation make a lasting difference and fulfil your triple bottom line?

As we find ourselves in unprecedented times; Covid-19, lockdown, social injustice and what will be the biggest economic crisis that we have ever seen, organisations need to take a proactive approach to initiatives based within their community.

How do organisations find a way to do this? With budget cuts, projects cancelled, teams disbanded; is there a way that we can effectively communicate with our customers now.

What role should an organisation have in helping our communities bounce back?

The economic landscape has changed

With everyone talking about the ‘new normal’ how do we define what this is going to be when the landscape is in fact still changing?

This clearly has been a seismic shift in what we once recognised. Any assurance we had has disappeared with what was. We now need to look forward to what opportunities might develop.

We have all had to flex over the last few months. By using technology, we have all found ways to connect with each other and most importantly engage with our audiences.

Reputations matter more than ever

Organisations will be defined by how they take action at this time. How will you act and reach out to your communities as you look forward to the future?

Brands and organisations that are doing well, should be proactive in creating strong engagement through carefully delivered initiatives. Sectors that have been impacted need to formulate innovative programmes to ensure they can maintain their brand reputation.

Businesses should be using this time as an opportunity to reach out to their communities to make a lasting difference.

We can make a difference

In these challenging times, with budgets being slashed, teams dismantled, and the operational effectiveness of the organisations marketing strained, we can work towards making a difference.

By engaging in an education and community initiative we help to create a win/win scenario for businesses and the communities in which they are based. Enhancing your brand reputation, we help to build on your education and talent pipeline, create community impact that is positive, measured and well-received in this difficult time.

Organisations can benefit but need to act now

Schools are finding themselves in increasingly difficult positions. Headteachers and their management teams are having to look beyond the impossible task of accommodating pupils and staff safely. In September they will not only need to deliver an effective and engaging curriculum but will be doing so with the added challenge of supporting pupils who have suffered a loss of routine, social interaction and self-regulation. This is alongside the many hours of class time to they will require to get up to speed with all with the added constraints of social distancing.

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