Digital and Social Engagement – B2B or B2C?

As Marketers, we have been conditioned to think of digital and social engagement in terms of B2B or B2C. However, it’s important to remember that no matter what the desired audience, it is all H2H (human to human).

Behind every smartphone, monitor or tablet you are communicating with a real person.

Whilst social media in the B2B arena has been active for many years, some companies are still apprehensive when it comes to utilising these platforms. Often lacking resource for social engagement, the common myth is that there is little ROI within online platforms.

However, more demographics are becoming socially savvy as user habits evolve, and it is never too late to enhance your B2B presence through social media. Behind every account, every like, and every share there is a human with an element of influence at some level. Social media, put simply, is the largest networking event ever seen.

It allows organisations to showcase themselves on a level playing field and, for those who embrace it, the possibilities are endless. Never before have we had such an open channel of direct communication with humans making decisions every day.

As organisations are becoming increasingly member-centric, we have seen a distinct rise in B2B marketing strategies focussing on the end-user.

Not every platform will be relevant to every business though: choose the most relevant social media platform to you. There are simple things you can do to get started on each social platform, such as by uploading branded images, logos and team pictures to give your brand visibility. Listen to what people are talking about and respond accordingly, whether in replies on social media or by creating your own article on it.

The door is open for your company to join the conversation. Think human to human.