Content Development

Generating meaningful interactions and conversions.

By working with you we can provide a full suite of services including the research, production, and publication of information across relevant channels. We will meet your strategic goals. Giving your customers options and choice provides them with more meaningful interactions with your content. This ultimately leads to loyalty that generates conversions. Engaging with content is a key activity to maximise on data collection, allowing you to analyse their journey and plan future content strategies.

Our content development team create audience engagement in various ways, including:

• Encouraging audiences to give their ePermissions, allowing you to send them targeted email communications
• Search Engine Optimised (SEO) content that allows for organic discovery
• Creating member-centric websites that offer users an account with login information
• Engaging users across your channels, enabling you to gain deeper customer insights
• Downloading your product assets and making efficiency savings where offline logistics (production, storage and delivery) are minimised

“We ensure that your content strategy is anchored by an audience first approach. We have experience using both non-branded and branded content strategically to address your audiences interests, needs and goals.”

Jan McCloud – Healthcare Director, TMC

By tailoring your content specifically to your audience, we assist you in building an engagement strategy focussed on a human to human emotional connection.

A full service social media solution.

Social media gives you the opportunity to spread your content further, faster and in a cost-effective way. By aligning your social media strategy with your content marketing plans, we can work together to create campaigns and calendars that truly emphasise your organisation’s offerings.

Giving your customers and prospects a platform to communicate directly with your business, social media provides a human voice that can build trust to generate valuable leads. Whether they are utilising platforms such as LinkedIn on a desktop computer or digesting your content on-the-go on smartphones, being accessible to the right people at the right times can enhance your online presence indefinitely.

“Social Media is your digital word of mouth. Ensuring that you are visible on the correct platforms for your audience increases awareness and trust for your business.”

Terri Lowe – Senior Marketing Manager, TMC

Detecting, designing, delivering.

Once we have determined where your audience holds a presence and the type of content they will actively digest, we build and design the calendar and assets needed to bring your campaign to life. Our studio team design and creates visual content, from images and GIFs to video campaigns.

Experts in B2B social media, we specialise in LinkedIn sponsored campaigns that reach your specific audiences more effectively. Segmenting audiences and handling your budgets we speak directly to your prospects with rich content that is tailored for them. This type of activity is often supported by the creation of bespoke landing pages that highlight key information.

Creating medical brand and therapy area content by removing the pressure on your Medical teams.

Understanding the growing pressures on your medical teams, working in a heavily regulated environment, we remove the time pressure on them by delivering powerful and engaging content.

With the ever-increasing communication options available, we understand the increasing pressure put on your medical teams. Ensuring that our teams are up to date with best practise techniques, we remove the strain of the approval process by working as an extension of your team. Improving timelines and easing pressure for any channel.

Working in partnership to generate results.

We know that healthcare is a highly regulated environment. Being your trusted partner to deliver on your needs is essential.

Producing an average of 13 scientific and client articles a month over an 8-year period, across 30 different communication channels showcases our efficiency and dedication to delivering expert results.

“We work with high profile medical societies, such as ESMO and ESC. Working closely with their highly respected Key Opinion Leaders and internal communications teams, we develop the content for their Congress Newspapers. Other publications for ESMO include Pocket Clinical Guidelines and Digital Magazines.”

Francesca Garnsey – Senior Account Manager, TMC

Leadership through accountability and knowledge.

We are able to deliver this through detailed planning, whilst working to tight deadlines. Our writers consistently evolve with new advances in each therapy area, ensuring that the content we develop is relevant and engaging for targeted healthcare professionals.