Campaign Planning

Discover how we coordinate activities to build campaigns with a lasting legacy.

Our team work closely with your organisation to determine objectives and create compliant communications, in accordance with the most stringent codes and procedures. Understanding audience touchpoints, relevant platforms and engaging content, our integrated team can evidence how they successfully direct your campaign from start to finish.

  • Digital Strategy
    (2019)
  • Grand Prix
    (2019)
  • Service Delivery
    (2019)
  • B2B Marketing
    (2019)
  • Grand Prix
    (2018)
  • Client Services
    (2018)
  • B2B Marketing
    (2018)
  • Grand Prix
    (2017)
  • B2B Marketing
    (2017)
  • Client Service
    (2017)
  • Top 100 Independent Agencies (2017)
  • Grand Prix
    (2016)
  • Strategic Thinking
    (2016)
  • Best in Corporate Communications
    (2016)
TMC Strategic Communications

Omni-channel Marketing

Providing your audience with a seamless experience from the first touchpoint through to the last, an omni-channel marketing approach provides a unified message and voice to reinforce trust in your brand. As an integrated approach, omni-channel marketing allows for each channel to work together to provide a truly relevant, customer-centric journey. We work closely with you to define objectives, develop messages, deliver outcomes and measure and report all activity.

A seamless experience.

Simplifying the complex we provide healthcare communications through a range of platforms and channels to increase your reach.

We ensure that all content is compliant and personalised, ensuring effective human to human healthcare communications.

“We have evidence of successfully working in partnership utilising our own inclusive three-stage process whilst using proven creative thinking techniques. We are able to visualise your brief, understanding the subtle nuances required to maximise success and to continue the development and delivery of your message.”

Carl Evans – Strategic Development Director, TMC.

Our three stage process identifies the essential elements of the project at a very early stage ensuring that all key stakeholders remain involved. We work towards documented mutual goals in unison, creating a stronger and more effective campaign result.

Measurable solutions

We are open and transparent. Reducing risk.

Collaborating with you we create comparable market sector targets by analysing real data. Designed to achieve specific KPIs every piece of content is an asset that will be tracked, measured and reported directly to your team.

TMC Strategic Communications

Enabling you to demonstrate Return on Investment.

Allowing you to make the best long-term strategic decisions for your organisation, we ensure that demonstrating ROI is both efficient and effective. As marketing techniques grow and evolve, we understand that there is greater pressure within the healthcare and pharmaceutical communications sector to demonstrate the value of each piece of content created.

“We ensure that any strategic content creation and channels are measured to ensure their effectiveness against your targets.”

Adrian Whitehurst – Account Director, TMC

Develop a Measurement Framework.

Monitoring real time data enables us to make proactive recommendations. Measuring both Key Lead Indicators and Business Impact, we monitor a range of metrics from audience sentiment, through to conversions. Setting aims, objectives and associated metrics from campaign conception, we benchmark for success and provide full and thorough reporting upon campaign completion.

Work beyond the campaign to deliver Business Impact.

Providing a robust report upon campaign completion, we debrief both our account management team and your key stakeholders. This allows us to implement strategic improvements to grow your business with long-term vision, alongside determining successes and challenges indicated throughout the process. Through open and honest communication, we ensure that your key metrics report business value.

Creating long term measurable Key Lead Indicators to build stronger relationships.

With all communications designed to engage your audience, measurement spans more than short term ROI. By monitoring metrics that report emotional interactions, such as sentiment, time on page and call to action completions, we can evaluate the lifetime value of your customer base. Creating a trust with your audience can also be measured by a range of indicators, such as providing ePermissions for content distribution and community based interactions.

 

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