Data Visualisation

Embracing a data-led strategy, is fundamental to those looking for long-term commercial success. This data can take the form of performance metrics, financial information, and qualitative behaviours; all of which need to be interpreted, to positively influence decision-making.

TMC collaborate with organisations across the world, reimagining said data into transparent, engaging, and inspiring visual content through data visualisation techniques.

What is Data Visualisation?

Data visualisation is one of the most effective Business Intelligence (BI) reporting tools available to an organisation. In its most basic form, it translates archives of varying data into a visual context.

Going above and beyond traditional graphs and charts, Data Visualisation really brings to life the value and meaning behind the purely statistical information.

‘Big data’ (large volumes of unstructured data that are difficult to process using traditional techniques) is collected by all manner of digital programmes, websites, and communication tools. Often unintelligible in this format by the human brain, Data Visualisation can help the audience decipher meaning behind the vast logs of numbers.

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How can Data Visualisation benefit my organisation?

The beauty of Data Visualisation lies in the potential for completely bespoke dashboards and views. As the mechanisms are custom-built, an interactive element can be introduced to allow for data manipulation by different users. One singular data source could service a multitude of complex needs, with each user given autonomy on which metrics they pull.

It also;

  • Clearly and transparently communicates complex findings to all stakeholders
  • Ensures the target audience remain engaged
  • Allows for easier identification of trends, patterns and insights
  • Caters for those who learn through visual and sometimes auditory means
  • Can easily be shared and distributed across the globe

What are the applications of Data Visualisation?

Offering a highly-experienced, multi-disciplinary team at TMC, we have the ability to use data to describe new narratives, in a compelling and creative way.

Where data was once interpreted solely by dedicated statisticians, applying the fundamental pillars of effective communications strategy to the same numbers, allows for incredible problem-solving capabilities.

But how can data be presented in a new form? Imagine…

  • Rich, long-form animations, where charts, top line metrics and graphs evoke emotion and come to life on screen.
  • Detailed infographics that use targeted colour palettes and iconography to tell a story.
  • Interactive dashboards that pull accurate live data, for a fully-immersive user experience.

TMC have a track record of delivering sophisticated data solutions to clients across the world.

We recently supported a major European Medical Organisation to realise an ambitious project; centralising 50 years’ worth of data from their own archives and from other agencies, to inform key stakeholders and policymakers across the continent. The data was presented in such a form that helped them gain valuable insights for evidence-based health policy decisions and planning.

In addition, Siemens collaborated with TMC to produce a highly visual animation that brought to life their 360-approach to ESG.

TMC Strategic Communications
TMC Strategic Communications

Approaching Data Visualisation; planning and target setting

For any creative communications project to be effective, a fundamental set of questions need to be answered by those involved. Data Visualisation in particular, has a core set of rules that need to be established prior to embarking on any concepts.

Providing strategic counsel to organisations looking to adopt this approach, TMC can help define;

  • The real purpose/goals of communicating said data?
    Is it to evidence success, pinpoint areas of improvement or draw comparisons?
  • The audience (both immediate and wider stakeholders)?
    Are they looking for easy-to-interpret metrics or exploring more conceptual ideas?
  • The application of the Data Visualisation?
    Does it need to be communicated internationally, should it be responsive, where will it be seen?

There are a multitude of ways to define the purpose of Data Visualisation, but structuring business objectives using the below framework can serve as a useful starting point.

TMC Strategic Communications

What next?

If you would like to explore how Data Visualisation can provide a lasting impact to your organisation, contact our team via hello@wearetmc.co.uk.

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