Associate Creative Director
Paul is multi-disciplined designer who has worked in design industry for over 25 years. His work covers design animation and illustration.
Paul believes good design is not about how something looks but about how it works. This means putting the user and their needs at the centre of any design process.
You can’t use up creativity. The more you use,
the more you have.
Paul specialises in creating campaign resources that encourage behaviour change. He strives to find stories and narratives that engage different audiences and deliver messages with simplicity and clarity. The aim is always to create something beautiful but functional, that explains complex ideas, in simple, fun ways.