Social Media for Pharma Service Companies

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TMC Strategic Communications

Social media doesn’t appear as an instant match for Pharma Service companies. Being typically viewed as part of a B2C platform, it is often ruled out.

However, social platforms are increasingly important as part of healthcare strategies. With emerging technologies, it makes sense to adopt social platforms.

They are a cost-effective resource to connect with wider audiences.

Quality is a key factor when establishing a presence and measuring success.

Who are your followers? High follower rates are merely a popularity contest. They bare no relationship to the effectiveness of communications. Particularly for pharma accounts.

An account may have thousands of followers. If none have any interest in the service offering they are worthless. Conversely – a low number of highly targeted and engaged users reaps huge rewards.

As content is shared socially the image of the company grows. Information is shared. The depth of knowledge possessed by both the company staff members is showcased. This gives followers a unique insight into how able a company is to fulfil their requirements.

By providing useful information companies will be seen as key thought leaders. With regular publications will come return visits from relevant audiences.

Prospective clients are also highly likely to look at key team member’s accounts across any platforms. Having a great online presence will give users confidence in the abilities of the company. It also helps in the forming of relationships.

Can pharma service companies afford not to be active on social media?

In more recent months we have seen an increase of pharmaceutical and healthcare organisations seeking social media support. From engagement campaigns to lead generation and growth. We specialise in communicating their message to relevant audience groups.

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