TMC Strategic Communications

APS Group

Innovative growth strategy.

Providing strategic growth and design solutions to the APS Group: market leaders in technologically advanced agriculture.

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The APS Group is an innovative and forward-thinking business, who has been at the forefront of traditional and modern growing techniques for over 70 years.

Pearson & Sons was founded in 1949 in Alderley Edge, Cheshire. Since then, the business has expanded to five locations and the APS Group now includes 141 acres of glasshouse and 103,000 square feet of packing facilities throughout the UK.

Through a relationship spanning over 12 years, we have supported APS as a strategic marketing partner in the delivery of a variety of business growth opportunities. Throughout this partnership we have focussed on the communication of size, scale and relevance of the organisation within leading supermarkets in and around the United Kingdom.

aps group infrastructure location
TMC Strategic Communications

Increasing visibility

Maximising the benefits of new technology and communicating this to investors and suppliers, we have assisted in enhancing the image of the whole supply network. Resulting in improved visibility of their environmental excellence and Corporate Social Responsibility (CSR).

Introducing new varieties of tomatoes, we have provided innovative packaging and brand concepts that engage customers through behaviour enhancing in-store environments.

Supporting the APS Group in their position at the forefront of the growing and agricultural industry, we understand the importance of communicating their size, scale and ‘people first’ approach.

TMC Strategic Communications

“TMC are incredibly inspiring, instantly understanding the objectives we are working towards. We are enjoying our 11th year of working with TMC and are confident this relationship will continue to grow.”

Emma Burke – Group Technical Director, APS Group, APS Group

TMC Strategic Communications

As part of our ongoing relationship, we provide the following support as a baseline to additional strategic activity:

A Tactical Approach

Audience motivators are identified for the development of brand awareness and key message dissemination.

We provide innovative packaging solutions and targeted store campaigns to encourage tomato sales within the supermarkets. The concepts presented have been incredibly well received by Tesco, with many initiatives being implemented within stores. Taking this strategy to other supermarkets, the APS Group has seen a significant increase in sales and have greater visibility within the marketplace.

TMC Strategic Communications
TMC Strategic Communications
TMC Strategic Communications

Building Brand Visibility

Through carefully positioning both existing and new varieties of product lines, we assist in generating a significant return and increased visibility for the APS Group.

We provide highly responsive turnaround times and deliver a broad range of projects to support the competitive environment within which the APS Group distribute their products.

TMC Strategic Communications
TMC Strategic Communications
TMC Strategic Communications

Promoting Creative Technology

As a leader within the agricultural sector, the APS Group has developed a reputation for being technologically advanced. They were the first supplier to receive the Tesco Nurture Gold Standard for environmental best practice. Through working closely with them, we have been able to communicate their initiatives proactively.

TMC Strategic Communications
TMC Strategic Communications
TMC Strategic Communications

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