The Cheshire West and Chester (CWaC) Business Growth Team has an important impartial, operational role to encourage and support businesses in developing and growing within the local economy.
The COVID-19 pandemic continues to cause a significant strain on businesses, therefore CWaC launched their recovery project, working with a number of partners, including TMC, to deliver an amalgamation of activities and initiatives to support businesses during this time.
We were engaged to deliver a project that created an effective programme of activities that encouraged a sense of community. Tasked with delivering a series of virtual training sessions on demand-led subjects for businesses, we also developed local hero case studies to promote the importance of business recovery and the ability to adapt during the pandemic.
The initiative needed to be structured to fit with the aims and objectives of the CWaC Business Growth Team and align with the Council Plan 2020-2024 to play our part in building greener, fairer and stronger communities.
We began by developing a Cheshire West and Chester business community online with CWaC providing direct support, facilitating workshops and sharing knowledge to build stronger supply chains.
We split our support into four key areas:
Virtual Workshop sessions
The ‘Keeping Connected’ workshop sessions provided an interactive online forum for up to 10 businesses per session. Hosting round table discussions virtually provided an opportunity for businesses to continue to receive support and training. These sessions included: Maximising Your LinkedIn Presence, Creating Effective Content, Boosting Visibility Through Instagram and Social Media Automation to Increase Productivity.
Case Study Videos
To showcase businesses within the CWaC catchment area that have shown initiative and a determination to succeed throughout the pandemic. We showcased what these businesses have done in the form of a case study video. This created content to be distributed on social media, through the CWaC website and to share with the central government in relation to the wider business and economic recovery. The finished portfolio includes; Technoprint, Chester Zoo, Indigo Promotions and a cluster of retail businesses in a variety of sectors.
Social Media Amplification
We supported the programme by creating a social media campaign that shared knowledge and supported businesses alongside promoting insight and digital tips. The focus was on five core themes, each theme addressed a specific challenge or opportunity in the new ways of working in the current economic climate and beyond.
Generating business leads to attend the four Keeping Connected virtual sessions, we ensured that each training event reached capacity. This activity was through social media acquisition alongside outreach via email marketing and telemarketing activities.