Business Support Programme
Connecting Cheshire is made up of the four local authorities across Cheshire – Cheshire East, Cheshire West and Chester, Halton and Warrington borough councils.
Our specialist public sector team were tasked with providing a Business Support Programme to complement the infrastructure rollout of Superfast Broadband in the region.
As a European Regional Development Fund (ERDF) funded programme, the key aim was to increase Growth Value Added (GVA) and job creation across Cheshire. Alongside this, the campaign needed to stimulate demand through business support and education to encourage businesses to fully benefit from the innovation and the commercial opportunities offered by current technology and Superfast Broadband.
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The team at TMC has extensive ERDF experience and understand the need to implement consistent, high-quality business support, with robust methodology and evaluation.
To meet the brief, TMC developed and delivered through our expert marketers and professional presenters, a series of Digital Masterclasses across a range of topics on digital marketing, from Social Media strategies and Websites to SEO and Microsoft technologies.
Support for individual businesses was delivered through 1:1 Business Assists, which enabled TMC to tailor our approach to meet the needs of a specific company.
Outputs from both the Masterclasses and 1:1 Business Assists were evaluated and used to refine the ongoing Business Support Programme, ensuring that ERDF targets were not only met, but exceeded.