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Perspectives Digital Magazine

Utilising our team of expert medical writers, TMC developed a fully responsive, all-encompassing digital content solution with an aligned brand and voice, allowing ESMO to bring their brand and corporate values together in one channel.

The European Society for Medical Oncology (ESMO) is the leading professional organisation for medical oncology, with 20,000 members representing oncology professionals from over 150 countries worldwide.

Our brief was to create an all-encompassing voice, allowing ESMO to bring the brand and corporate values together in one channel, communicating clearly and effectively to both new and current audiences.

This voice had to provide an inclusive experience for members, and encourage and engage valuable non-member prospects to join future ESMO events. All content and communication should be expertly written, be factual and add value to the reader.

The Results
  • 78k total global audience

  • 45k relevant audience members reached

  • 64% accessibility rating

Our Solution

As a specialist subject with an extremely niche audience, it was critical that the most appropriate digital platform was used to communicate effectively. Utilising our team of expert medical writers ensured that all content was relevant and engaging to this specific demographic.

ESMO perspectives homepage on Ipad
ESMO perspectives homepage on Ipad

By developing a magazine on a digital content platform that included more than 15 key functionalities, we were able to develop a fully responsive solution.

ESMO perspectives homepage on Ipad

“TMC has one of the best levels of customer service I have ever experienced; from A-Z your project is taken on board and handled with the utmost professionalism. ”

Tanya Kenny – Social Media Project Manager, ESMO

We worked closely with ESMO to develop the name and branding for the digital magazine. This included the overarching look, feel and tone of voice which sat in parallel with the dominant ESMO branding; whilst the magazine title conveyed the society’s voice, the people and the stories behind ESMO.

ESMO perspectives branding
landing page set up
ESMO perspectives homepage on Ipad
High achieving analytics

What next?

Ready to develop your digital brand and channel?

If you are interested in an obligation-free chat about how we can collaborate, please contact us on:

You can telephone on +44 (0)1260 295700
or email hello@wearetmc.co.uk.

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