TMC Strategic Communications

Hardscape

Dynamic Sales Platform

Developing a product rich website for one of the UK’s largest suppliers of urban landscape products.

Leaders in their industry, Hardscape is an award-winning landscaping material supplier that offers a diverse range of hard landscaping and paving products. Hardscape identifies product ranges of both natural and man-made materials to provide unique and unusual finishes for their clients.

Our team we required to develop a website that reflected their position as a leader in their field. A platform that could be updated by their external PIM (Product Information Management) system, that was confident in its simplicity, clear in its messaging and highly engaging through design and content. Above all else, to define clear user journeys supported by a User Interface that allowed visitors to navigate to Hardscape’s products and services effortlessly.

 

The Solution

Through our collaborative process, we began by unpicking Hardscape’s complex offering of products and services. This resulted in a website that was easy to manage whilst optimising speed. We created a new visual identity that provided impact, alongside defining a clear user journey and tools that supported the workflow of their customers.

TMC Strategic Communications
TMC Strategic Communications

The site is built in a modular way which allows Hardscape to construct highly visual and engaging pages whilst retaining a strong sense of design through space. Our integration with their PIM (Product Information Management) system enabled their team to effortlessly update the site as well as their internal systems efficiently.

TMC Strategic Communications

Our distributed deployment coupled with ‘lazy loading’ of assets ensured that highly visual pages load incredibly fast, without sacrificing impact. The incorporation of a client area, which enables users to create mood boards of case studies and products, will position the site as a leader in the field by providing a tool that supports their workflow.

TMC Strategic Communications
TMC Strategic Communications

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