TMC Strategic Communications

Hologic 3DQuorum

Effective communication campaign.

Developing creative assets to build a provocative campaign for the launch of 3DQuorumTM Breast Imaging Technology.

With over 20 years’ of experience in developing impactful breast health solutions, Hologic are pioneers in this field.

This campaign focussed on the launch of 3DQuorum Imaging Technology, an AI-powered solution which helps radiologists to review mammography data faster, creating workflow efficiencies and helping to deal with breast screening backlogs.

The launch of 3DQuorum across Europe was a significant milestone for the Breast Health Division of Hologic and so our brief was to develop an impactful, fully integrated awareness campaign. The campaign needed to be distinct and effective in helping Hologic to ‘make a mark’ and stand out against competitors, communicating directly to the target audience.

The Results
  • 1M+ Users exposed to the campaign content across all channels

  • 130% Expected impressions achieved

  • 1.3M Total Impressions

TMC Strategic Communications

The Solution

Our team approached the campaign with a strong concept and visual style. The chosen direction of ‘Detection Accelerated’ communicates the workflow efficiency gained by using the product. The particles and motion blur used symbolise speed, while the crisp visualisations of the breast demonstrate the excellent image quality which Hologic is renowned for.

With this concept in mind, our 3D team developed a 3D environment which could be manipulated to create a selection of eye-catching visuals, including a hero video which incorporated the campaign messaging. The environment also allowed for a variety of static images to be created, suitable for strategic use across the range of channels deployed in the campaign.

With video content so important to social media, creating animated social posts alongside static graphics provided a strong set of visuals for use on LinkedIn. The images and animations supported a suite of posts which succinctly highlighted the benefits of 3Dquorum, making the information quickly digestible by the radiologists they were targeted towards.

Eye-Catching Media

LinkedIn sponsored content was just one part of the communications plan developed by our strategy team. Additional channels used included industry publications (print and digital), online forums and Google pay per click advertising.

By delivering over 1 million impressions of the campaign imagery and messaging the campaign succeeded in achieving results above and beyond the estimated KPIs.  This generated both awareness and relevant leads which supported the Hologic sales team to reach their targets ahead of schedule.

In addition, the unique visual identity created for the product as part of the campaign has now been extended across additional AI-based solutions in the Hologic breast screening portfolio.

TMC Strategic Communications
TMC Strategic Communications
TMC Strategic Communications
TMC Strategic Communications

“We have worked successfully with the TMC team for many years. They are quite literally perceived as an extension of our marcom department – they are incredibly responsive and understand our products, services, company goals and vision. ”

Carol Smith – Senior Marketing Communications Manager, EMEAC, Hologic

By delivering over 1 million impressions of campaign imagery and messaging across all platforms, the campaign successfully supported the launch of 3DQuorum into the European marketplace with distinct and engaging assets.

TMC Strategic Communications

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