Hologic empowers people to live a healthier life everywhere, every day. With ground-breaking technology at the core of their organisation, their innovations centre on improving women’s health across the globe.
Coinciding with the re-launch of the Brevera® Breast Biopsy System in June 2021, TMC were briefed with ‘developing an awareness campaign that clearly portrayed the strengths of the Brevera system to both radiologists and patients during biopsy procedures, to re-establish Hologic in the field of Breast Biopsy’. Due to the sensitive and technical nature of the procedure, there were a wealth of considerations to ensure the campaign was effective.
1m+ Users exposed to the campaign content across all channels
135 Lead Gen forms completed
19k Users clicked on the content
Having evaluated the unique benefits of the Brevera system, the focus of the campaign centred on the valuable time that this innovative biopsy process could save. Therefore, to ensure the campaign resonated with the target audience an accurate and engaging representation of the time-saving benefits of the system was needed.
Our team approached the project aiming for a strong, provocative concept and visual style. Following collaborative feedback with the client, the ‘Minutes Matter’ direction was chosen which clearly communicated the valuable time-saving qualities of the Brevera system. The Brevera biopsy process allows for informed clinical decisions to be made at the point of care and an improved patient experience – a key point that the overarching ‘Minutes Matter’ messaging encapsulates succinctly and effectively.
TMC’s experienced studio team developed the campaign assets using bespoke lifestyle photography and video. The core image of a Clinician and patient facing each other was used to indicate the relationship that forms during this emotive procedure, alongside the motives and internal dialogue that each has to consider.
From this concept, a series of visuals were created with striking design and ‘to-the-point’ messaging. This digital suite included a bespoke landing page, social media posts, web banners alongside traditional collateral such as print adverts.
Our Omni-channel Strategy
To ensure the captivating messaging and visuals were served to the most relevant audiences, a robust communications plan was developed by our strategy team, targeting pre-defined demographics through paid amplification on LinkedIn to achieve set metrics.
The suite of social graphics consisted of both animations and typography led static images. The punchy use of the campaign strap-line and the striking ‘mirror image’ photography highlighted the core benefits of the Brevera Breast Biopsy system and maximised engagement with the target audience.
“The Brevera Breast Biopsy System reduces time under compression for the patient and features an integrated pain management function, to alleviate any stress or worries experienced, It’s so inspiring to work with a client that continuously strives for innovation in the field of women’s health.”
Chelsea Howe – Account Manager, TMC
Would you like to explore more? You may be interested in the following…
Developing a campaign that engaged with both breast surgeons and radiologists, encouraging them to either to book a demo of the system or to contact the team to learn more.
We were tasked with creating an impactful multi-channel communications campaign, with unique visuals and engaging messaging to drive lead generation.
Discover how we created an innovative lead generation campaign for a global champion of medical technology.
Bridging the gap; Women in Science within the Creative Industry
In a world where there is a growing requirement for businesses to be good corporate citizens, prioritising making a positive social impact, acting ethically, and ensuring long-term environmental sustainability is becoming increasingly important. We are therefore finding increasingly innovative ways to help our clients highlight their credentials and find the best solutions for their businesses.
GYN Surgical Solutions
Our brief at TMC was to develop a new version of an existing virtual environment by improving the look, feel and usability of the environment, and to design an outpatient clinic to include in the environment. The updated virtual environment was showcased at the European Society for Gynaecological Endoscopy (ESGE) congress.
Aimed at raising awareness of Hologic’s suite of GYN surgical solutions among Gynaecologists and hospital C-suite, it was important for the virtual environment to be an accurate representation of the clinical settings and be easy to navigate.