Hologic Fluent

Impactful campaign visuals.

An impactful campaign, key messaging and deliverables to be used across digital and print.

Hologic is a global champion of medical technology with a focus on women’s health. Key leaders in fluid management and minimally invasive surgery, Hologic empower people to live healthier lives everywhere, every day through early detection and treatment.

This campaign focussed on the launch of Fluent, a revolutionary new fluid management system (FMS), providing simplified procedures with greater control for hysteroscopy.

Our task at TMC was to develop a creative concept, artwork, associated key messaging and deliverables, to be used across all appropriate digital and print channels. The deliverables highlighted the key features of the Fluent, and how it is unrivalled in fluid management efficiency, and patient safety in the operating room, ambulatory and out-patient setting.

TMC Strategic Communications

The Solution

Aimed at Gynaecologists, Nurses and Purchasers, the campaign must clearly communicate the value to all sectors, demonstrating the benefits for all. It must have strong, informative and creative messaging, whilst being carefully aligned with the Hologic brand. Creating awareness of the advanced technology and providing materials and content to draw in the right audience was key.

Our in-house project and studio team developed the concept and styling of the campaign, symbolising the fluidity of the Fluent management system. This was then combined with the female gender symbol to represent the area of expertise.

From this, a series of distinct visuals were created with eye-catching design and strong messaging. These included digital graphics such as web banners, social media posts, a landing page and also printed media such as leaflets and banners.

With Eye-Catching Animation

In addition to this, a communications plan was created by our strategy team, targeting the defined audience through paid amplification on LinkedIn. This ensured the placement of content in front of individuals within specified audiences for best results.

With video content so important to social media, creating animated social posts alongside static graphics provided an eye-catching series of visuals. These highlighted the benefits of the Fluent in a simple and readable way, making the information quickly digestible.

Creating a Customer Journey

In addition to this, to create a journey from social media through to the Hologic website, a bespoke landing page was created. This presented users with further information about the Fluent system, keeping them engaged and informed.

As well as adding value to the campaign and increasing visibility, this meant we were able to track user interactions on the page and gather direct information on the response to the social call to actions.

View the Hologic Fluent Landing Page >>

TMC Strategic Communications

“We have worked successfully with the TMC team for many years. They are quite literally perceived as an extension of our marcom department – they are incredibly responsive and understand our products, services, company goals and vision. ”

Carol Smith – Senior Marketing Communications Manager, EMEAC, Hologic

By combining strong messaging and striking visuals, we were able to deliver an effective campaign to help with the launch of Fluent, Hologic’s revolutionary new fluid management system.

TMC Strategic Communications

What next?

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