Hydraulics Online

Website Development

Streamlining and refining a complex product-centred website, with a focus on user navigation and SEO.

Hydraulics Online has grown to become a multi-award-winning hydraulics consultancy and products provider, operating across 80 brands to customers in 130 countries and across 20 sectors.

In 2019 the Department for International Trade handpicked Hydraulics Online to be accredited with its ‘Export Champion‘ status.

Hydraulics Online approached TMC with the challenge of converting their website, currently bridged across two different CMS’s, into one single site. Enabling staff to manage content more effectively, the aim was to remove the need for expensive and time-consuming CMS updates that frequently broke the core functions across both sites.

Hydraulic website on computer

Our solution

As a website with a high organic traffic volume, the transition needed to be completed without negatively affecting their digital footprint and search engine rankings. Alongside this, our digital teams also looked to increase search engine visibility by streamlining the UI and converting 4,000 non-variable products into approximately 800 variable products. With the development of short, medium and long-term iterative development plans as part of the collaboration, our strategy was to address historic issues whilst continuously improving the overall customer experience.

We removed the convoluted custom-built system which bridged the two CMS’s. By combining both websites into a single WordPress installation, the site was far easier for staff to manage.

The replacement of Magento with a faceted search-driven WooCommerce installation and pared-down design significantly improved user experience and conversion rates, enabling users to effortlessly navigate to relevant products.

Incremental improvements

The streamlining of content and grouping of near-duplicate products into product variations, reduced the site’s page count from nearly 7,000 to a little over 2,000, cleansing a lot of outdated content and improving SEO by reducing duplicated content.

Our iterative development plan now builds on the good work we have undertaken as a partnership and is currently focused on delivering a personalised approach for customers from different countries around the world.

Website on mobile
Co founder Helen Tonks

“In TMC we have now found the perfect web agency to accelerate our growth. They constantly provide us with a healthy balance of challenge and support; I feel that our success really matters to them.”

Helen Tonks – Co-Founder & Operations Director, Hydraulics Online

What next?

Ready to improve your website’s user journey?

If you are interested in an obligation-free chat about how we can collaborate, please contact us on:

You can telephone on +44 (0)1260 295700
or email hello@wearetmc.co.uk.

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