Tepnel Pharma Services
Social Media Strategy
Tepnel Pharma Services is a Contract Research Organisation (CRO) with clients throughout UK, EU and USA. Based in the heart of the Scottish Life Science industry they provide quality control laboratory analysis services to the pharmaceutical industry to support drug development.
TMC were asked to generate leads for the Tepnel Pharma Services cGMP sales team, strengthen the social media presence of Tepnel Pharma Services and provide relevant marketing support. The campaign should promote two specific key services offered by the cGMP team: Batch Release Testing and ICH Stability Testing.
9x increase in LinkedIn followers
108% uplift in year on year traffic
24% Twitter follower uplift
We initially identified LinkedIn as the most relevant platform for the target audiences, with messaging also posted across Twitter to increase the reach of the campaign. Messaging was created to communicate the details of the outsourced services offered by the team, specifically focusing on the benefits offered to the target audience. Supporting images and animations were created to increase engagement with the content.
To reach targeted job roles within specific pharmaceutical companies our marketing team created a LinkedIn sponsored content campaign, promoting relevant messages that directly fed in to the users timelines.
To collect vital leads for the sales team, all the social media content directed users to specific landing pages which provided further information and encouraged completion of a data capture form.
The performance of both the organic and sponsored content was regularly evaluated, and the metrics used to subsequently optimise the campaign.
“We believe that TMC are unique in the way that they trust in our vision and our journey. Leaving behind the traditional conventions of transactional and performance-based relationships, they adopt new and exciting ways of working together with us. As a result, delivering a cross channel solution to building and supporting our 5-year strategy.”
David Scott – Senior Director, Tepnel
To maintain engagement rates, we regularly refreshed the messaging and imagery using emotive subjects such as Brexit, Scottish Life Sciences and quotes directly from the Tepnel Pharma Services team regarding the unique benefits of using their services.
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